The name amika is derived from Latin and means ''girlfrien'' or ''friend'' in a number of the Romance languages. Infusing the latest technology with a creative edge, amika tools and hair care are born to perform and live to impress and truly live up to their name as hair’s best friend.
Amika is an independently owned boutique company that encourages a dynamic culture where creativity can flow freely.
We create the style, products and packaging; take our own photographs and make our own films. We write our own copy and we do our own marketing, sales, finance and education.
We love what we do.
The Obliphica Line of Haircare by amika gets its power by harnessing the unique properties of the ''super fruit'' Sea Buckthorn Berry (also known as Obliphica).
Native only to Siberia and some parts of the Himalayas, the berry protects itself with an unprecedented amount of nutrients and vitamins against some of the harshest environmental conditions on Earth.
The Obliphica berry is rich in antioxidants, essential amino acids, vitamin E, rare Omega 7 and 190 other bioactive nutrients, the Obliphica berry is actually a food and not a chemical based product, and the body instantly absorbs the nutrients.