What ? A matte finish styling clay specially engineered for men. Why ? Contains kaolin & bentonite clays for smooth, workable matte texture and tri-blend of waxes for build-up free, medium hold. How ? Apply to damp hair for soft definition and texture or dry hair for a firmer look. Transforms clumsy boys into handy men. Formulated with the exclusive MVP complex : your daily dose of Minerals, Vitamins and Proteins.